Case Study: How We Turned a "Ghost" Business into a Sunday Revenue Machine (80% Close Rate)
Category: Client Success / AI Automation
Reading Time: 4 Minutes
For 20 years, our client was a ghost.
They were experts in their field. They showed up on time. They did superior work. But digitally? They were stuck in the 1990s. Their website was a friction point that repelled customers, and despite two decades of service, they had barely scraped together 100 Google Reviews.
At Space City Marketing, we operate on a core military principle: Precision. You cannot afford to leave leads on the battlefield.
Here is exactly how we took a legacy business from "invisible" to booking revenue on a Sunday—completely automated.
The Mission: Fixing the "90s Puke" Problem
The client had a classic problem. They were excellent at doing the work but terrible at showing it.
The Website: It was, to be blunt, a "one-page puke of raw info." No structure, no clear Call to Action (CTA), and zero mobile optimization.
The Reputation: <100 reviews in 20 years. In the eyes of Google’s algorithm, this business was dormant.
The Bleed: Calls were going to voicemail. Chats were non-existent. Leads were bouncing off the bad website and going to competitors.
The Fix: The Space City "Smart Stack"
We didn't just redesign a website; we installed a Growth Operating System (powered by HighLevel). We replaced manual friction with AI automation.
1. The "Smart" Website
We scrapped the legacy site and deployed a high-conversion structure designed for speed and clarity. We removed the clutter and focused on one thing: getting the customer to book.
2. The AI Workforce (Chat & Voice)
We installed an AI Chatbot and AI Voice Assistant.
The Goal: Answer immediately, 24/7.
The Logic: If you don't answer in 5 minutes, the lead is gone. Our AI answers in 5 seconds.
3. Review Reactivation (SMS)
We launched an SMS-based Review Booster campaign. We didn't rely on email (which can get buried); we went straight to the text message inbox to wake up their customer base.
The Results: 80% Conversion & Weekend Wins
We launched the new system. The results were immediate.
The "Sunday" Revenue
The most critical win happened when the owner wasn't even working. On a Sunday, while the office was closed, a lead landed on the site.
Old Way: The lead calls, gets voicemail, hangs up, and calls a competitor.
New Way: The AI Chatbot engaged the lead, answered their questions, and booked the appointment.
The owner woke up Monday to a confirmed job on the calendar.
The Hard Numbers (Week 1)
Total Leads: 5
Jobs Booked: 4
Conversion Rate: 80%
Upsell: One of those bookings turned into a multi-service package (Floor restoration, grout, and furniture).
The Trust Signal
We saw an immediate 15% lift in total reviews via the SMS campaign.
Note: Some marketers obsess over volume. We obsess over velocity. A sudden influx of 4- and 5-star reviews tells Google that this business is alive, active, and trusted. This is the primary signal for ranking in the Google Local Pack.
The After-Action Report
This client didn't change their service. They didn't hire new staff. They simply fixed their Digital Logistics.
At Space City Marketing, we are a Service Disabled Veteran Owned Small Business. We understand that in the field, communication lines are your lifeline. In business, your website and phone lines serve the same purpose.
If your website is just a digital brochure, you are losing money. It needs to be a 24/7 salesperson that books jobs while you sleep.
Is your business invisible on the weekends?
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